Employee surveys: Reasons to Run Them in your Company

An employee survey is an important tool for any business organisation, helping to measure levels of employee satisfaction, employee engagement, and general morale at work, as well as identifying the factors that may lie behind the results or scores.

In today’s competitive market it is harder than ever for businesses to survive. Despite the recession, many organisations have continued to conduct employee surveys since they see it as more critical than ever to understand and analyse the opinions and ideas of their employees. This understanding is increasingly critical for improved business performance and growth.

Before conducting any employee research, the manager responsible should consider and get agreement to the main objectives of the initiative, along with the best means for collecting the data – for example, should it be done via an online survey, printed/postal questionnaires, focus groups, workshops, interviews, or other means.

Employee surveys are also a way of demonstrating that management wants to hear what staff really think. In this way they help to maintain positive relations between the company and its employees, even when times are tough. Such an approach in itself can often result in greater employee engagement with the business.

Employee surveys often cover topics such as: what drives employee engagement, how well internal communications work within the company, perceptions of company leadership, satisfaction with line management support and motivation, aspects of training and development, general working conditions and the relationships within and between teams.

Employee surveys are also a good way to identify underlying problems in the workplace and barriers to employee productivity and customer service – but another important reason to run a survey is to identify and measure what is working well currently. So often a survey is seen as a tool to find faults, when it can be even more useful in identifying the things a company is doing right. This information can be critical to attract and retain high quality staff – the very marketable individuals you dont want to lose.

An organisation’s first employee survey is usually broadly based, enabling them to put a stake in the ground – but as time passes, or if there is a key topic to be addressed, organisations may choose to run a more focused survey, sometimes on a single topic, such as internal communications for example.

Specific types of employee survey include welcome surveys (to see what new employees think soon after they join the company) exit surveys (for those leaving the company), training surveys (to help the Learning & Development team to identify where their efforts will be needed in the coming year), and barometer or temperature check surveys (often used to test a few key questions on a more regular basis, or to look at a particular area after introduction of operational or organisational changes).

Whatever the objectives for a particular organisation, it is certainly true that modern organisations that wish to compete effectively, need the kind of measures and feedback that are provided by employee surveys.

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