You don’t have to be a marketing expert to practice social marketing. It does, however, help to understand a few basic marketing principles:

Know your AUDIENCE (really!) and put them at the center of every decision you make. Social marketing begins and ends with your target audience. In order to understand why your audience isn’t doing [...]

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The new UK rules are introduced by the Short Selling (No. 2) Instrument 20084 amending the FSA’s Code of Market Conduct and constitute a complete ban on creating or adding to any net short positions in UK financial sector companies, although existing short positions need not be closed.
Furthermore, from 23 September 2008, short-sellers in the [...]

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This guide aims to provide businesses with a brief overview of the Distance Selling Regulations (DSRs). More detailed information can be found on the OFT website at :
http://www.oft.gov.uk/shared_oft/business_leaflets/general/oft698.pdf.
What are the Distance Selling Regulations ?
The Distance Selling Regulations (DSRs) are the rules that apply if you are selling products or services to consumers without face-to-face contact, [...]

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I’ve always thought the saying “leaders are born, not made” rang hollow, as if spoken by someone who could recognize a great leader but had no idea how to train one. Dave Kurlan, author of Baseline Selling would likely agree, adding that the same misconception applies to salespeople. Using baseball as an extended analogy, Kurlan’s [...]

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